Title:
The art of choosing / Sheena Iyengar.
Author:
Iyengar, Sheena.
Publication Information:
New York, NY : Twelve, 2010.
Call Number:
BF611 .I94 2010
Abstract:
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
Edition:
1st ed.
ISBN:
9780446504102
Physical Description:
xiii, 329 p. : ill. ; 24 cm.
Contents:
Past is prologue -- The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibility -- I, robot? -- Lord of the things -- And then there were none -- Epilogue.
Personal Author:
