Title:
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.
Author:
Calkins, Tim.
Publication Information:
New York, NY : Palgrave Macmillan, 2008.
Call Number:
HF5415.13 .C253 2008
Electronic Access:
Table of contents only http://www.loc.gov/catdir/enhancements/fy0904/2008001590-t.htmlContributor biographical information http://www.loc.gov/catdir/enhancements/fy0904/2008001590-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0904/2008001590-d.html
ISBN:
9780230607576
9780230607569
Physical Description:
xi, 172 p. : ill. ; 24 cm.
Subject Term:
Contents:
Who needs a marketing plan, anyway? -- Why so many marketing plans are a waste of time -- What really matters : the one-page summary -- The best of the best -- The road map : step by step -- Writing the plan -- The big show -- Marketing plan template -- Breakthrough marketing plan example -- Twenty strategic initiatives -- Common questions.
Personal Author:
Subject:
