Title:
Total engagement : using games and virtual worlds to change the way people work and businesses compete / Byron Reeves, J. Leighton Read.
Author:
Reeves, Byron, 1949-
Read, J. Leighton.
Publication Information:
Boston, Mass. : Harvard Business Press, c2009.
Call Number:
HM1086 .R44 2009
ISBN:
9781422146576
Physical Description:
x, 274 p. ; 25 cm.
Contents:
Introduction -- The game tsunami : who plays, how much, and why -- "Work sucks" : corporate problems that games might solve -- Ten ingredients of great games -- Virtual people -- Virtual money -- Virtual teams -- Virtual leaders -- Play is not the opposite of work -- Caught between fact and fiction -- Danger -- Tactics for change.
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