Title:
The responsibility revolution [videorecording] : going green as a business strategy / a CNBC original production.
Author:
Bartiromo, Maria.
CNBC (Television network)
Films for the Humanities & Sciences (Firm)
Publication Information:
Princeton, N.J. : Films for the Humanities & Sciences/Films Media Group, 2008.
Call Number:
HD60.3 .R47 2008
Abstract:
Today's corporate leaders increasingly recognize that doing good is good for business. But how does innovation fit into the 21st-century framework of social and global responsibility? This program looks at green business practices and management as springboards for achievement and profit. Expert guests include Starbucks CEO Howard Schultz, IKEA North America president Pernille Spiers-Lopez, Clorox CEO Donald Knauss, and Treehugger.com founder Graham Hill. Also featured is Nobel Peace Prize laureate and micro-credit pioneer Muhammad Yunus.
Added Uniform Title:
Business of Innovation (Television program)
Physical Description:
1 videodisc (45 min.) : sd., col. ; 4 3/4 in.
General Note:
Originally broadcasted in season 2 of The Business of innovation, 2008.
Added Author:
Copies: