Title:
The ultimate marketing plan : find your hook, communicate your message, mark your mark / Dan S. Kennedy.
Author:
Kennedy, Dan S., 1954-
Publication Information:
Avon, Mass. : Adams Business, c2006.
Call Number:
HF5415.1 .K37 2006
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005026071.html
Edition:
3rd ed.
ISBN:
9781593374969
Physical Description:
x, 229 p. : ill. ; 23 cm.
General Note:
Includes index.
Contents:
How to get maximum value from this book -- Preface -- Step 1. Putting together the right message -- Step 2. Presenting your message -- Step 3. Picking the right targets -- Step 4. Proving your case -- Step 5. Putting your best foot forward -- Step 6. Getting free advertising -- Step 7. Malibuism--becoming hot -- Step 8. "Poor boy" marketing strategies -- Step 9. Maximizing total customer value -- Step 10. Fueling word-of-mouth advertising -- Step 11. Creating short-term sales surges -- Step 12. New marketing technologies -- Step 13. How to make the internet work for you / by Corey Rudl, Internet Marketing Center -- Step 14. Avoid employee sabotage : getting employees on the same page -- Step 15. Hiring and firing the experts -- How to get more information from the author? -- Resource directory.
Personal Author:
Copies:
