Title:
The franchise handbook : a complete guide to all aspects of buying, selling or investing in a franchise.
Publication Information:
Ocala, Fla. : Atlantic Pub. Group, c2006.
Call Number:
HF5429.23 .F6788 2006
Electronic Access:
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005024706.html
ISBN:
9780910627542
Physical Description:
288 p. : ill. ; 23 cm.
Subject Term:
Contents:
Choosing the right franchise -- Doing your research -- Signing on the dotted line : legal issues -- Estimating start-up costs -- Getting financing -- Conducting a market analysis -- Creating financial statements -- Locating your franchise -- Marketing your franchise -- Managing employees -- Buying and managing supplies -- Managing supplier and franchiser relationships -- Cost control -- Territorial strategies -- Expanding your operations -- Advantages and disadvantages of the franchise model -- Franchising your business -- Franchising and the law -- Franchising resources.
Introduction : history of franchising -- Choosing the right franchise -- Doing your research -- Signing on the dotted line : legal issues -- Estimating startup costs -- Getting financing -- Conducting a market analysis -- Creating financial statements -- Locating your franchise -- Marketing your franchise -- Managing employees -- Buying supplies -- Managing supplier and franchisor relationships -- Cost control -- Territorial strategies -- Expanding your operations -- Advantages and disadvantages of the franchise model -- Franchising your business -- Legal issues for franchisors -- Franchising and the law -- Franchising myths.
Subject:
