Cover image for
Title:
The persuaders [videorecording] / directed by Barak Goodman, Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman, Muriel Soenens ; written by Barak Goodman, Douglas Rushkoff.
Author:
PBS Home Video.
Publication Information:
[Alexandria, Va.] : PBS Home Video, c2004.
Call Number:
HF 5415 .P477 2004
Abstract:
Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Added Corporate Author:
Added Uniform Title:
Frontline (Television program)
ISBN:
9780793646852
Physical Description:
1 videodisc (90 min.) : sd., col. ; 4 3/4 in.
General Note:
Originally broadcast on Nov. 9, 2004 as a segment of Frontline.

"This film is presented in widescreen format ... Enhanced for 16 x 9 televisions"--Container.
Terms Governing Use:
Public performance rights - MCC.
Copies: